Case Study: Braly Insurance Group

March 13, 2024


In the dynamic insurance industry, agencies like Braly Insurance Group are consistently looking for innovative strategies to refine their operations, elevate client experience, and expand their commercial insurance portfolio. Braly Insurance, spearheaded by Caden, the Vice President of Business Development, embarked on a transformative journey with QuoteWell, leveraging their services to not only streamline lead generation processes but also to adapt swiftly to market changes. This case study showcases how Braly's collaboration with QuoteWell has been instrumental in navigating the complexities of the insurance market, enhancing productivity, and securing a competitive edge.


Caden has been integral to Braly Insurance since 2020, overseeing business and technology development, including new lead generation and marketing campaigns. With a deep-rooted family history in insurance, Caden's transition to a full-time role in May 2021 marked the beginning of a significant evolution for the agency. Braly Insurance, with its focus on commercial lines, including a specialized interest in artisan contractors, faces the perennial challenge of adapting to fluctuating market demands and carrier preferences.

The Challenge

Prior to partnering with QuoteWell, Braly Insurance grappled with the intricacies of managing lead sources and aligning with carrier demands. The insurance landscape of 2023 demanded a reevaluation of lead generation strategies and a more responsive approach to carrier requirements. The agency sought a solution to enhance its lead quality, streamline communication with carriers, and ensure agility in its business development efforts.

“I was looking for a way to not just chase new leads but to refine the quality of those leads and ensure they align with our carriers’ evolving appetites. It was about being proactive in a market that’s constantly shifting,” Caden explained.

The Solution: QuoteWell

QuoteWell emerged as a pivotal partner for Braly Insurance, their brokerage capabilities powered by the technology platform transformed their approach to lead management and carrier communication. The platform's commitment to speed, transparency, and tailored service resonated with Braly's objectives, facilitating a seamless integration into their operational framework.

Investing in the Agency

QuoteWell's proactive stance on educating agents and providing direct access to a wide array of markets has been a game-changer for Braly Insurance. The platform's intuitive interface and the detailed appetite guide enabled Caden and his team to efficiently match client needs with the right carriers, significantly reducing turnaround times and enhancing client satisfaction.

“Our partnership with QuoteWell has not only expanded our access to markets but has also empowered us with knowledge and tools to anticipate and adapt to industry trends more effectively,” said Caden.

Speed and Transparency as a Difference Maker

With QuoteWell, Braly Insurance witnessed a remarkable improvement in lead management efficiency and carrier interactions. The platform's responsiveness and the clarity it brought to the submission process allowed the agency to navigate the insurance market's complexities with greater confidence and speed.

“The agility and transparency QuoteWell brings to the table have been instrumental in optimizing our lead generation strategy and fostering stronger relationships with our carriers,” Caden noted.


Reflecting on the impact of the QuoteWell partnership, Caden emphasizes the value of the wholesaler's customer service and the personal connections it fosters. The responsive support team at QuoteWell has been pivotal in ensuring Braly Insurance can leverage the platform's full potential, reinforcing the importance of communication in building successful business relationships.

“The level of service and the personal touch from QuoteWell’s team have been outstanding. It’s not just about the technology; it’s about the people behind it who make the difference,” Caden remarked.


The collaboration between Braly Insurance and QuoteWell exemplifies how strategic partnerships can revolutionize agency operations, lead management, and market adaptability. As Braly Insurance continues to evolve and expand its commercial insurance portfolio, the relationship with QuoteWell stands as a cornerstone of their success, promising ongoing growth and innovation.

“We’re not just adapting to the market; we’re staying ahead of it, thanks to our partnership with QuoteWell. It’s a collaboration that we value immensely and look forward to continuing to develop,” concluded Caden.

QuoteWell Blog

  1. Mastering the Art of Quality Submissions: Tips for Getting the Best Quotes
    June 17, 2024
  2. Navigating the E&S Market: Key Strategies to Prevent E&O Concerns and Protect Your Agency
    June 13, 2024
  3. Trends in the Cyber Liability Marketplace
    May 24, 2024
  4. Using Carrier Appetites to Your Advantage
    April 9, 2024
  5. Case Study: Braly Insurance Group
    March 13, 2024
  6. Tips for Growing Your Agency’s Niches: Part 2
    March 4, 2024
  7. Case Study: JAMCO Insurance
    February 23, 2024
  8. Tips for Growing Your Agency’s Niches
    February 12, 2024
  9. Case Study: Steward Risk
    January 9, 2024
  10. Quoting Property Risks for Success
    December 20, 2023